For a fee, the bank’s new media solutions team will let retailers target customers based on spending habits.
Article
| Apr 5, 2024
In-app ads will drive US mobile ad spending past $200 billion in 2024.
Report
| Mar 26, 2024
In-app purchases rebounded in 2023 after a down 2022—but they still lag far behind in-app advertising as revenue-generating products.
Report
| Aug 28, 2023
Forecasts
| Jul 25, 2023
Source: Insider Intelligence | eMarketer
As mobile games adjust to privacy rules and consoles pursue new native ad formats, brands finally have more chances to advertise in games.
Report
| May 31, 2023
Chart
| Dec 31, 2023
Source: AdRoll
It’s still early days. There are signs that point to cars becoming a major new media and advertising venue. But both commerce and media are still developing in cars—and at the moment, neither is completely ready for native ad formats.
Article
| Oct 13, 2023
Forecasts
| Jan 3, 2023
Source: Insider Intelligence | eMarketer
Teads is LG Ads' exclusive sales partner for “CTV native” ad placements, which appear in areas like app menus and navigation screens where users browse content. The company said it is now able to deliver native ad experiences across 100 million LG smart TV households globally.
Article
| Apr 1, 2024
Video ad spending is a rapidly increasing part of in-app advertising. In 2020, just over a quarter (26.7%) of in-app ad spending went to video ads. That figure will reach 36.8% in 2024 and 37.5% in 2025. In-stream ads are a big driver. Most video streaming services, such as Hulu and Netflix, are very difficult to watch on the mobile web.
Article
| Apr 2, 2024
Lyft diversifies revenue with in-app ads: User data to optimize targeting while mitigating privacy concerns.
Article
| Aug 11, 2023
But both Uber and Lyft continue to introduce new advertising formats, from backseat displays to in-app ads. Marketers should monitor this growth, especially as both platforms mature. Driverless rides rise quickly but remain small-scale. Autonomous vehicles (AVs) currently represent a small fraction of the market.
Report
| Oct 31, 2023
A rich media and commerce landscape means native advertising should follow. Cars are where smartphones were in 2008 or retail networks a few years ago. They have a large connected audience, but haven’t figured out native advertising formats and platforms—yet. They’re coming. Connected cars add drivers and capabilities.
Report
| Oct 4, 2023
Article
| Feb 10, 2023
As more users branch out to a broader range of apps, this could lead to more options for advertisers—although the triopoly should still capture most in-app ad revenues. Marketers in growing app categories will have access to more first-party data.
Report
| Sep 28, 2023
Chart
| Jan 9, 2023
Source: eMarketer
Uber and Lyft currently boast a combined user base of 72.0 million people, per our forecast, which has allowed them to expand ad formats from backseat displays to in-app ads. Uber is well ahead in the ad ecosystem right now, but a growing audience for both services means more potential for advertisers. This was originally featured in the eMarketer Daily newsletter.
Article
| Nov 27, 2023
Uber and Lyft both reported decent earnings last week, with Uber boasting increased advertising revenues and Lyft still building out in-app advertising. Both Uber and Lyft are expanding advertising formats, from backseat displays to in-app ads. Marketers should monitor this growth, especially as both platforms mature, as noted in our Ride-Hailing 2023 report.
Article
| Nov 13, 2023
And Yuri was noting, he is our principal analyst, is noting that both of the major players, Uber and Lyft continuing to introduce new ad formats from backseat displays to obviously in-app ads, which people may have seen popping up on their devices whilst they're waiting for the ride to show up.
Audio
| Jan 22, 2024
It becomes native advertising in itself. So it's not just this in-store is we're also investing in it. It's investing in-store that turns into content creation opportunities that turns into either paid advertising if they put paid money behind it or into e-commerce, and it fulfills the cycle. Jeremy Goldman:. Amen. Sara Lebow:. Okay, well, that is all we have time for today.
Audio
| Jan 10, 2024
Chart
| Apr 7, 2022
Source: Outbrain; Savanta
Chart
| Feb 23, 2022
Source: AppsFlyer
Fried notes that the new tech products start with ad formats that mimics what's come before it but find their most lucrative business in new native ad types. One alternative model could be, they suggest, a company paying a ChatBot creator to steer the discussion towards certain products. But Carina, what will the ad landscape look like in 2025 as ads come to ChatBox? Carina Perkins:.
Audio
| Mar 15, 2024
Chart
| Jan 9, 2024
Source: Reuters Institute for the Study of Journalism at the University of Oxford
Chart
| Dec 13, 2023
Source: Borrell Associates; Inside Radio